Why organizational loyalty programs cannot prevent switching
نویسندگان
چکیده
منابع مشابه
How Employees’ Loyalty Programs Impact Organizational Performance within Jordanian Banks?
This study aimed at examining the factors that influence and impact employees’ performance levels within Jordanian Banks. This study is based on quantitative research to test the research hypotheses and reveal the important factors that impact loyalty programs. A convenient sample of 377 employees was selected to represent the population which includes all employees working in the banking secto...
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Loyalty programs are promoted by vendors to incentivize loyalty in buyers. Although such programs have become widespread, they have been criticized by business experts and consumer associations: loyalty results in profiling and hence in loss of privacy of consumers. We propose a protocol for privacy-preserving loyalty programs that allows vendors and consumers to enjoy the benefits of loyalty (...
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ژورنال
عنوان ژورنال: Journal of Services Marketing
سال: 2020
ISSN: 0887-6045,0887-6045
DOI: 10.1108/jsm-10-2019-0387